FIFA plans $20 billion company to manage World Cup rights
FIFA President Gianni Infantino plans to establish a $20 billion company, FIFA Forward Enterprise (FFE), to manage the commercial rights and operations of the men's and women's World Cups and Club World Cup. FIFA will hold the majority stake alongside private investors, including the Kushner family linked to former US President Donald Trump. Announced on July 28, 2026, the proposal has sparked strong opposition from European football bodies and clubs. FIFA pledges over $10 billion reinvestment into 211 member associations through the Fast-Forward program from 2027 to 2038.
Key facts
- FIFA Forward Enterprise (FFE) will handle World Cup commercial rights
- FIFA will hold majority stake alongside private investors linked to US figures
- European football bodies and clubs strongly oppose the plan
Why it matters
The creation of FFE signals a major shift in football's commercial landscape, potentially affecting global governance and funding structures. For Vietnamese and international football fans, this move may influence how World Cup revenues are allocated and could impact football development programs worldwide, including in Vietnam.
Source and method
This brief was written by Daily Vietnam's editing desk from a report published by VnExpress - Thể thao, using AI assistance and a fixed editorial structure. It contains only facts established by that report and adds nothing from outside it. It is a summary for readers who do not read Vietnamese, not a replacement for the original. All reporting credit belongs to VnExpress - Thể thao.
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