Lucky Supermarket drives Vietnamese product growth in Canada
Over 45 years, Lucky Supermarket and Đông Phương Group have grown into key distributors of Vietnamese goods in Western Canada, operating nine supermarkets across Edmonton, Calgary, Winnipeg, and Surrey. Utilizing a vertically integrated supply chain from Vietnam to retail, they import roughly 500 containers annually, with Vietnamese-origin products making up 30% of Lucky's offerings. Plans include opening 10 more stores by 2030. Coordinated efforts with Vietnam's Trade Office enhance trade connections and brand promotion amid challenges like strict Canadian standards. Their model boosts Vietnamese product recognition not only among the Vietnamese diaspora but also the wider Canadian market.
Key facts
- Lucky and Đông Phương Group operate nine Canadian supermarkets
- They import about 500 containers of Vietnamese goods annually
- Plans to open 10 more stores by 2030 amid cooperation with Vietnam's Trade Office
Why it matters
This development highlights the successful expansion of Vietnamese products in North American markets through strategic supply chains and diaspora engagement. For overseas Vietnamese and businesses, it exemplifies effective trade promotion and cultural integration, boosting Vietnam's economic footprint and brand recognition beyond its borders.
Source and method
This brief was written by Daily Vietnam's editing desk from a report published by VietnamPlus - Thể thao, using AI assistance and a fixed editorial structure. It contains only facts established by that report and adds nothing from outside it. It is a summary for readers who do not read Vietnamese, not a replacement for the original. All reporting credit belongs to VietnamPlus - Thể thao.
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